Freedom Confectionery

Freedom Confectionery stands as the world's most inclusive confectionery brand, pioneering allergy-free, plant-based sweets since 2008. This Lancashire-based company has revolutionized the confectionery industry by creating the world's first gelatine-free gummies and establishing itself as the only brand offering products that are simultaneously vegan, halal, kosher, and free from the top 14 allergens.

Loom Brand Designs partnered with Freedom Confectionery to transform their brand presence through comprehensive branding services that perfectly captured their mission of "leaving nobody out." Our collaboration encompassed complete brand identity development, innovative packaging design for their "Mallow Land" product range, cutting-edge website design and development, strategic social media marketing campaigns, targeted email marketing automation, sophisticated business automation systems, and captivating motion graphics that brought their whimsical candy land vision to life.

The partnership resulted in a cohesive brand ecosystem that celebrates inclusivity while maintaining premium appeal. Our design work emphasized Freedom Confectionery's core values of natural ingredients, clean labeling, and accessibility, creating visual narratives that resonate with health-conscious consumers, families with dietary restrictions, and the growing plant-based market. Through strategic branding and comprehensive marketing support, we helped position Freedom Confectionery as the definitive leader in inclusive confectionery, supporting their recent B-Corp certification and successful expansion into the US market.